Share, Tag or Dye is a program-context for coagulating the dialogue between Romanian and international artists, respectively between them, other cultural agents and the general public, through an online-offline hybrid structure, involving both the professional and amateur public, along with the general public, in the sustainable development of contemporary art by questioning issues related to the shaky established structures of the cultural scene, which require awareness, transparency and redefinition.
The program specifically aims to:
- question the self-promotion methods of artists, who have to invest far more time in social media compared to the time actually invested in research and artistic production
- question social media as a medium of consumption for artistic work – to what extent can the contemporary small screen reproduce the complexity of a work of art?
- overturn the open-call-type structure by cancelling the selection process, in which a major proportion of those registered are usually refused for reasons that do not always relate to the quality of their proposals. Thus, the international open call structure becomes a global and decentralised transdisciplinary collaboration platform
- materialise the links received from all contributors in an installation that brings into the physical environment of an exhibition space works of art (self)promoted online through social media, but technologically appropriated through a visual restructuring based on a sustainable photographic technique – how does a digitally-native or digitised image change when it is brought from the online into the tangible by means of a technique with 180 history (e.g. cyanotype – photographic technique based on ferrous salts sensitive to the UV spectrum). Equally, how does the way the public navigate an exhibition space change when technology conditions their path differently than they are used to?
Share, Tag or Dye takes place in annual editions, expanding the installation, respectively the collaborative network, slowly and patiently, into an ever growing decentralized international collective along with a network of partners and organisations that actively participate in changing the cultural sector worldwide..